PROBLEM WITH NEW SIGN UP WECHAT REGISTRATION
PROBLEM WITH NEW SIGN UP WECHAT VERIFICATION
PROBLEM WITH NEW SIGN UP WECHAT LICENSE
PROBLEM WITH NEW SIGN UP WECHAT PSP

Myth 5: You can only open a verified WeChat account with a foreign business license with X agency Key takeaway – Setting up a verified WeChat account does not need to break the bank.

Bear in mind that if you require support from an agency to help with the registration process there will likely be an client servicing fee.

This amount will be used to advertise on WeChat Moments ads or ‘click-to-follow’ banners that will help to drive brand awareness and recruit new fans.Īlternatively, if e-commerce is being considered, the media fee can be waived by activating WeChat pay with a PSP (Payment Service Provider) Tencent partner. Be aware if you have been advised of a higher mandatory spend.

The annual verification fee is currently 120 USD (as opposed to 300 RMB with a Chinese business license) and the minimum media spent for European businesses is £6,000 for 6 months. Myth 4: You will need to spend £10k+ to setup and verify a WeChat account Key takeaway – avoid opening your WeChat account under a third party or you are at risk of losing control of your content. And then you should have a strategy to drive your existing fans to follow your new account – this is where a creative marketing campaign can be effective. It may sound painful to some brands that have already racked up an impressive following but if the account is registered under a third-party you won’t have ownership of your social media – to achieve this you’ll need to register a new account. WeChat accounts can be only ‘transferred’ from one entity to another if they are both registered under a Chinese business license.

If you have an existing WeChat account registered with a third-party provider (such as distributor/ agency) and you want to transfer the ownership back to your business – that’s not an option for now. Myth 3: You can ‘switch’ your accounts easily if you ever change your business entity/ license

Key takeaway – WeChat accounts opened with a foreign business are visible in China. Tencent Europe is also driving Mini Programs for overseas markets in the coming months, enabling your WeChat account to be as similar as possible to accounts opened with a Chinese business license. These feature restrictions however can be lifted through further discussions with Tencent. If you register your WeChat account with a foreign business license, it will be visible to the Chinese market, but there may be certain feature restrictions and only service accounts can be applied. This issue has been rectified with the presence of Tencent in Europe. In the past, if a WeChat account was opened with a foreign business license, it wouldn’t be visible to the domestic Chinese market. Myth 2: If you do open a WeChat account with a foreign business license, it will not be visible to the Chinese market Key takeaway – you can open a WeChat account with a foreign business license, it will take between 60-90 days It is possible to open a WeChat account with a foreign business license this process will typically take between 60-90 days as the business is required to go through a ‘whitelisting’ process and commit to a minimum advertising fee within WeChat or alternatively activating WeChat pay (more on this later) Myth 1: You cannot open a WeChat account with a foreign business license There is often conflicting information circulating so it might be helpful to dispel some of the myths out there. However, opening a verified WeChat account with a foreign business license has proven to be a rather challenging task for many business owners. The numbers will continue to grow and businesses globally are looking to leverage WeChat as one of the key (if not main) platforms to engage with consumers in China. In March this year, Tencent announced that WeChat hit 1 billion monthly active users worldwide. Opening a WeChat account with a foreign business license – Dispelling the myths

PROBLEM WITH NEW SIGN UP WECHAT LICENSE

PROBLEM WITH NEW SIGN UP WECHAT REGISTRATION

PROBLEM WITH NEW SIGN UP WECHAT PSP

PROBLEM WITH NEW SIGN UP WECHAT VERIFICATION

Problem with new sign up wechat